5 Big Mistakes Wedding Professionals Make on Facebook

How to use Facebook for your wedding business


When I asked the wedding professionals on our email list for their biggest questions about using social media for their wedding businesses, the response was overwhelming! And most of the questions that came in had to do with Facebook.
My Confession
I’m on Facebook. I use it personally and professionally. But I have to confess…
I haven’t done everything on Facebook for our wedding business that I know I should be doing.
So this was a wake up call for me, too. I may not know everything there is to know about Facebook, but I’m really, really good at figuring stuff out.
Before we can get into exactly what to put on your Page and how to get brides on it, we’ve got to make sure we’re avoiding the most common…and sometimes disastrous…Facebook mistakes.
5 Facebook Business Mistakes
Mistake #1 – Using a Personal Profile For Your Wedding Business.
If you set up a new Facebook profile using your business name, you are in direct violation of Facebook’s terms of service.
Facebook only allows ONE profile for each individual. You are not permitted to use it, “for your own commercial gain.” If you want to promote your business, you need to create a Facebook Page.
If Facebook finds a profile used for a business, that account will be deleted and will lose all its friends and account information.
I know, it sucks. One of my wedding professional Facebook friends set up a profile using the name of their business and had over 1,500 friends. When Facebook found out, her account was deleted and she lost all those connections.
Yes, you will find people out there who are violating this rule, but it simply isn’t worth the risk. Use a Facebook Page for your business and save your profile for the “real” you.
Mistake #2 – Not Using Keywords in the Page Title and Description.
The cool thing about Facebook pages is that they get indexed in the search engines. If you set it up right, this means that your Facebook page could end up on Page 1 of Google.
However, this will only happen if you set up the page properly.
Use your targeted keywords (“san francisco wedding planner,” “dallas wedding photographer”) in your Page’s title and description. This will give you more visibility and get more brides to your Page and your website.
Mistake #3 – Not Including a Link to Your Website.
This seems like a no-brainer, but so many wedding professionals FORGET to put an easy to find link to their website on their business Page.
All your efforts are wasted if you don’t make it easy for brides to contact you and learn more about your business.
Make sure you add a link in the About section under your image as well as on your information tab. Use the full url…that means http://www.YourWebsite Dot com…

Then click it to make sure it works when you’re done!
Mistake #4 – Promoting, Promoting and Only Promoting.
If you want brides to “like” your page, pay attention to your status updates, and come back for more, you’ve got to make your updates interesting and valuable to them.
Many wedding vendors promote their own services, products and sales with every update. It’s like a never-ending sales pitch and it drives brides away! If all you do is tell them how great you are, they’ll hit that little “ignore” button and you’ll disappear from their Facebook world forever.
Make sure your updates are fun, interesting and helpful for brides. Then you can sparingly sprinkle in a promotion now and then.
Mistake #5 – Spamming the Walls of Friends With Ads.
Plastering your advertisement on every one of your friend’s Walls WILL NOT get you business. It will earn you a reputation as a “spammer,” your friends will un-friend you or make you invisible, and brides will be completely turned off.
People hang out on Facebook to connect with other people. That doesn’t mean you can’t use it to make money for your business…you sure can!…but you do it by building a relationship first.
If you want to advertise, buy a Facebook ad. Don’t use your friends’ profiles. 


Visit BindersGardens.com

Advertisements

WHY WEDDING INSURANCE?

Many have not heard of event insurance, but it is an important part of wedding planning. This may sound like an extra cost or extra headache, but event insurance is the exact opposite.

Wedding / Special Event Liability Insurance is a specialty insurance policy designed to protect and reimburse the named insured and/or Bride and Groom from certain types of claims and losses arising from accidents taking place during the wedding, reception, and rehearsal. Subject to the specific coverage terms, conditions and exclusions, wedding liability coverage can offer protection for the wedding couple if they are found liable for things such as damage to the facility caused by a guest or vendor, bodily injury to guests or even alcohol-related accidents. ( Wedsafe.com )

Event insurance helps cover the cost of any unforeseen events that could take place. For example, in the case of having to delay a wedding a few days or even cancel the wedding, there is wedding cancellation insurance can cover the cost of the deposits. You could also have vendor mishaps that can cause loss or damage. Wedding liability insurance would cover the cost.
Event insurance is not just for weddings, but for other events as well including parties, bar & bat mitzvahs, quinceaneras, and business events. Your event is not just an event, but an investment that takes time and money. Event insurance can help cover that investment monetarily in case something should go wrong.
  Two sites you can investigate event insurance more Wedsafe.com and http://www.privateeventinsurance.com.


Wedding Insurance 101
Although it certainly isn’t the most pleasant thing to think about it, unexpected accidents and disasters do have the potential to strike on your big day. Your wedding is meant to be one of the most memorable experiences of your life—and definitely one of the most significant milestones—so how can you protect your special event against unfortunate incidents?


With wedding season quickly approaching it’s time that couples educated themselves on the available coverage options created to help safeguard your special event. Keep in mind that each couple and each wedding is extremely unique, so customizing the perfect wedding insurance package that meets your personalized needs is very important. Educate yourself on the available insurance coverages to ensure your wedding is properly protected:

1. Common wedding policies will provide coverage for the site of the ceremony and reception by mediating the cost of an unavoidable cancellation – such as damage or inaccessibility to the venue.
2. If severe weather conditions prevent the bride and groom, or other major family members, from being present at the ceremony – or result in cancellation all together – wedding insurance can cover rescheduling and all the details involved.
3. Vendor no-show can also be covered in a wedding insurance policy. If the caterer or officiate fail to show up, a wedding insurance policy typically covers cancellation or postponement.
4. Wedding insurance may also include coverage if sickness or injury to the bride, groom or another essential wedding party member is unable to make the special event.
Most often, weddings tend to be expensive events. Believe it or not, the average wedding still tops the $30,000 mark—and with a hefty investment of that size, many are quick to secure special coverages and protection for this truly special event.

WEDDING VENUE QUESTIONS TO ASK


Not all wedding Venues are the same, so when comparing Venues; don’t just look at price. Compare Apples to Apple and not Oranges to Apples when looking for a Venue.  

Selecting a wedding venue is one of the earliest, and most important tasks on your to-do list. If you’ve never planned a wedding before, how can you be sure of the questions you’ll need to ask to find the perfect venue?

There are specific questions to ask when looking for a venue.

*What is not included in my rental of the venue, what extra charges or deposits are needed for their wedding package?

Ask if Chairs, tables, linen will be included in your rental package.  It’s not always provided.  Ask if any other items will be require to rent to have a wedding ceremony and reception.  Ask what details are extras perks sort of their package.


*What if something happens?

All weddings need a plan B and what if plan.  Outdoor wedding venues know that it could rain and they will tell you want they do or you should do.  Do you need insurance?  What if the Electricity goes out?  No one ever thinks to ask this.  If you have insurance what is covered to protect you if that would if happens. If the venue has plan Bs in place, and they have the answers for the would if; then you are in good hands.


*Should I tip anyone or this also a hidden cost?

The norm is to tip servers and come prepared to tip them. Bartenders usually have a tip jar but they also hire extra servers to help if the event is large. It’s best to ask your vendors if the tips are included in their cost. You need to know these things in advance.


*Ask for Exclusive price?

If your Venue only gives a price for Tables and Chairs, ask if they will give you an exclusive price on everything from cake, photos, Flowers, DJ and Catering. Sometime they can get the price better.


*Ask if there is a separate cost for a Cake?

In my experience, no one has a plan for who is responsible in cutting the cake. If you want the venue to be responsible to cutting the cake, serving it, providing cake plates and forks; their might be an extra fee. If not, then make sure you prepare in advance if Aunt June is cutting the cake and if she knows how correctly. Then make sure you have cake plates and extra forks. Don’t forget the Cake Cutter Knife and Cake Server.

*Ask how long you can Dance?

If you have hopes of drinking and dancing from dawn til dusk at your wedding you might want to ask if you can do that. Some venues only allow on an average four hours of Reception time. Some let you go over for an extra fee. Vendors and Venues basis their fees on four hours of Reception time and that is what they pay their staff for. So if you go over that basis set time frame, you might get sent an extra bill. Some will let you stay without the bar and music. Find out for your records. Even the Photographer is only expecting a certain time frame to be there and they might extra for the longer party.


*Ask about rules on decorating?

If you have big plans of having a hundred candles, fireworks, balloon, lanterns, hanging chandeliers and hanging material from the ceiling, they might get tarnished with a pop of a balloon. Many venues have strict policies against nails, tape, staplers, fire, and open flames. Find out in advance and if there is a fee to have them. A garden that has regular beauty may need no extra decorating to set the tone of your wedding. You can ask if there is a small fee to use any centerpieces and plants or arbors they have available for your event.


*Ask for the fee of the next day and if they schedule other events on the same day?

Large Venue may have several small weddings at the same venue to meet the demand. Find out if you can block off the night before to have your rehearsal and dinner at the same location. Sometimes they offer it for a small fee. It’s best not to have your wedding at the same time to not get parties confused to where to attend. Ask if you can schedule cocktail hour and what is the extra fee in between your ceremony and reception. 


*Ask if there is bathrooms and parking for your guests.

Many sites have a fee for parking and many times you can arrange for valet parking for an additional expense. This does help things run smoother than if people have to struggle to park and walk to the event. You could have a party bus pick up your out of town guest and shuttle them to the event in one pickup.


There are many factors and fees to consider when booking a venue, contact us at info@BindersGardens.com to get started with a tour.
 

WEDDING COORDINATOR/PLANNER .. VS .. VENUE COORDINATOR

All Coordinators are not equal and you should know the difference before thinking you don’t need a wedding Coordinator.  


We’ve heard it SO many times- “Oh the venue coordinator will handle everything, I don’t need a wedding planner/coordinator.”


We might need to clarify what they will do and what is not expected from them.

What most brides don’t quite understand is that the venue coordinator is just there for the Venue standpoint and manage help where needed. 


Nothing against venue coordinators, but they are there to facilitate who and what comes in and out.  If they tell you they can handle things on the day of your wedding, it’s true- they can, but it’s only within a certain scope.


A venue coordinator is looking out for the best interest of the venue. A wedding coordinator looks out for the best interest of YOU, the bride. The venue coordinator deals with everything having to do with the venue- food, setup, etc. A wedding coordinator will deal with aspects of the venue, such as setup, and will make sure everything is to your specifications. 


If your ceremony is at a location other than the venue, your wedding coordinator will be there with you. A venue coordinator will not be at that offsite ceremony. If the ceremony is at the venue, the venue coordinator will be there to help with the coordination of the ceremony.


 A wedding coordinator stays by your side throughout the day and night. They are there to tell you when things will be occurring throughout the night, such as the cake cutting, bouquet toss, toasts, etc. When I was planning, I stayed until the very end of the wedding, until all of the guests were gone. A venue coordinator stays until the meal is served, and the majority of the time, leaves after. Some may stay until the cake is cut and served. He or she will not be by your side throughout the day or night. Although the venue coordinator will do their best to keep you happy, he or she likely will not be involved if your bustle breaks, when it comes time to load up your gifts, or tracking down your lipgloss. 


 A wedding coordinator contacts your vendors before your wedding to make sure everyone is confirmed and knows what time they will be arriving. A venue coordinator may contact vendors that have to do with setup of the reception, but it’s not common. Other vendors, like your photographer or hair and makeup, would not be contacted by your venue coordinator.

 Venues are known to have a high turnover rate among the coordinator/sales positions. The person that you book your wedding with may or may not still be there when it comes time for your wedding a year, year and a half later. Your wedding coordinator is hired by YOU, hand selected by YOU, and won’t be going anywhere (unless, God forbid, something horrible happens!).  

These are just a few things to inspire some thinking when it comes to deciding whether or not you need a wedding coordinator. This is in no way meant to be bad towards venue coordinators… as I said before, I LOVE venue coordinators- it’s always awesome to work with them! I just want you all to be aware of the differences between the two so you can make the best decision!